Customer journey maps can be used in product design in several ways. They can help identify the key touchpoints where the customer interacts with the product, and highlight areas for improvement. They can also help in understanding the customer's motivations and needs, which can inform the design process. Additionally, they can be used to map out the customer's experience with a product, from initial discovery to purchase and use, which can provide valuable insights for improving the product and the overall customer experience.
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