Customer journey maps can be used in service design in several ways. They can help identify gaps in the customer experience, understand customer behavior and motivations, and align organizational efforts to customer needs. They can also be used to design new services or improve existing ones by visualizing the customer's journey and identifying opportunities for improvement. For instance, in the context of a customer referral program, a journey map could help understand what motivates customers to start the referral process and what rewards they expect.
Gain a better understanding and deepen the insights on your customers or target users with our colle...
Download template