Question
Automating transactions for customers like Customer C in a sales strategy has several benefits. Firstly, it reduces overhead costs as it minimizes the need for manual intervention in processing transactions. Secondly, it prevents a drain on overall resources, allowing these resources to be allocated to more profitable areas of the business. Lastly, automation can increase efficiency and speed of transactions, improving customer satisfaction and potentially leading to increased sales.
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Customer C provides low sales and large purchase quantities, but they don't yield as much profit and require a high processing effort. They represent tiny transactions that are necessary to your business, but don't contribute much value. This is typically where most products or customers live, so your aim should be to automate their transactions as much as possible to reduce overhead and prevent a drain on your overall resources. (Slide 24)
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