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Betting on technical insights over market research can lead to the creation of a far superior product compared to existing competition. This is because technical insights apply technology or design to reduce costs or significantly increase functionality and usability. Unlike products based on market research, which are often designed to meet existing market demands, products based on technical insights can redefine the market and create new demand.
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Bet on Technical Insights, not Market Research: Technical insights apply technology or design to reduce costs or significantly increase functionality and usability. Unlike products based on market research, the result is a far superior product compared to existing competition. Platforms not Products: With the democratization of information, computing, connectivity, and manufacturing, global scale is within everyone's reach. To succeed in the Internet Century, leaders have to create and grow platforms that connect users and create multi-sided markets. Default to Open: While conventional management thinking privileges competitive advantage, the Internet Century rewards open sharing of intellectual property, using open standards and giving customers the freedom to exit. Openness gives your organization scale and innovation. It can become a powerful way to dislodge entrenched incumbents as it drives innovation and reduces the costs of complementary products. Don't Follow Competition: Obs...
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What new management tactics should you follow to not only survive but thrive like Google? In this book, Google's executive team reveals the management...
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To guide you toward outcome-based success, we created the Objectives & Key Results presentation. Follow these metric indicators to go above and beyond at work.
Articulate, track, measure, and assess your goals regularly with Objectives and Key Results (OKRs), used by Bill Gates, Larry Page, Mark Cuban, Bono, among many other business leaders and organizations. Use this OKR presentation as your loyal guide in ambitious goal-setting and meticulous, effective execution.
How do you stay innovative and provide the right values for customers? Effective product development allows companies to sustain, grow, and thrive in both old and new markets. Our Product Development framework is useful for aspirational product developers who want to learn the product development process and for seasoned product managers who want to improve workflows with additional tools.
How do you unparse complex problems with a clear and logical mind? With the right frameworks and mental models, you can confidently guide any organization or client through periods of change. Our Consulting Frameworks for Innovation deck reviews problem-solving models that foster not only creative ideas but also structured thinking. From Minto’s Pyramid Principle, to Blue Ocean Strategy, Accelerating Diffusion of Innovation, McKinsey’s Three Horizons, SIPOC New Product Introduction Process, and more, these battle-tested tools have been used to solve some of the complicated issues in the business world.