Providing regular updates to employees during a crisis has several benefits. It helps to reduce uncertainty and anxiety among staff, fosters trust and transparency, keeps everyone on the same page about the company's situation and plans, and empowers employees by making them feel valued and involved. It can also help to maintain morale and productivity during challenging times.
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Crises cause layoffs and closures, which create personal turmoil for staff. Thus, in uncertain times, it is essential to establish clear, authentic communication within the company, keep employees informed through regular updates and offer resources and help whenever possible. But most importantly, empower them.