Targeting early adopters, or as referred to in the book as 'sneezers', has several benefits. They are the ones who are more likely to try out new products or services and share their experiences with others. This can lead to a 'viral' effect, where the product or service is shared and talked about, thus increasing its visibility and reach. This can result in more customers and increased sales.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
View summary