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Targeting early adopters, or as referred to in the book as 'sneezers', has several benefits. They are the ones who are more likely to try out new products or services and share their experiences with others. This can lead to a 'viral' effect, where the product or service is shared and talked about, thus increasing its visibility and reach. This can result in more customers and increased sales.
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Purple Cow explains what remarkable means and why businesses need to be remarkable. But it also teaches how to pull it off, with plenty of case studies and stories. Brown Cows focus on the masses. Purple Cows focus on making products and services that Godin calls "idea viruses." Readers will learn that if they create something remarkable aimed at early adopters, or as Godin calls them "sneezers," their product or service will be shared and talked about.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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