The benefits of using a Balanced Scorecard in strategic planning include frequent review and reporting, satisfaction with the design, and usefulness. The Balanced Scorecard allows organizations to review their performance on a quarterly basis, which is a significant increase from previous years. The 3rd Generation Balanced Scorecard design is popular and highly valued, with 89% of organizations expressing extreme satisfaction. Additionally, the usefulness of the Balanced Scorecard has increased, with 88% of respondents in 2019 finding it extremely or very useful, compared to 75% in 2018.

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Balanced Scorecard

Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, Citibank and many other Fortune 500 companies, and...

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There was a significant move towards quarterly reporting in 2019 – up to an average of 56% of organizations, compared to 38% in the previous year. This may be linked to a fall in six-monthly reports. The reporting frequency changes were mirrored in the data on how often Balanced Scorecards are reviewed: with a similarly significant increase to 58%, compared to 40% in 2018. 3rd Generation Balanced Scorecard designs continued to be the most popular design format. They were also the design giving the highest scores for value – 89% of organizations that used them were "Extremely Satisfied" with their Balanced Scorecard. Almost two-thirds of the organizations in the survey reported having multiple Balanced Scorecards, which marked a big increase over 2018 (64% vs. 48%). The number of respondents who said that their Balanced Scorecard was extremely or very useful increased by 88% in 2019, compared to 75% in 2018.

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The Balanced Scorecard contributes to organizational profitability by providing a comprehensive framework for tracking performance and setting goals. It allows organizations to measure and manage performance in key areas that drive profitability, such as customer satisfaction, internal processes, and employee performance. The Balanced Scorecard also promotes alignment between individual, departmental, and organizational goals, which can lead to improved efficiency and effectiveness. Furthermore, the use of Balanced Scorecards has been linked to increased satisfaction among organizations, indicating that they find this tool valuable in managing their operations.

The content provided does not specify the different generations of Balanced Scorecard designs. However, generally, there are three generations of Balanced Scorecard designs. The first generation focused on financial measures and internal business processes. The second generation added customer and learning & growth perspectives. The third generation, which is the most popular according to the content, further evolved to include strategic objectives and cause-effect relationships.

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