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The benefits of using a product roadmap include communicating key product benefits with internal and external stakeholders and aiding team alignment structure on priorities. It also helps in analyzing customer data to create more personalized and anticipatory customer service, sales, and product development processes. This can give a company a competitive edge.
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Per Harvard Business Review's 2017 survey, only four out of 10 respondents said they have used or will use customer data to customize analyzing customer data to create more personalized and anticipatory customer service, sales and product development processes. Thus, building and presenting a product roadmap is vital to getting ahead of the competition. Product roadmaps are most important because they communicate key product benefits with internal and external stakeholders and aid team alignment structure on priorities.
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If you’re a product manager, project manager, or executive — you need to have a pulse on where your product is headed. Use this animated presentation...
