The Balanced Scorecard (BSC) in strategic planning provides a comprehensive framework that translates an organization's strategic objectives into a set of performance measures. It provides benefits such as: 1) It provides a clear prescription as to what companies should measure in order to 'balance' the financial perspective. 2) It helps to focus on the strategic direction and performance of the organization, not just its short-term financial outcomes. 3) It helps to align key performance measures with strategy at all levels of the organization.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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