Question
Common challenges in applying a brand positioning strategy include understanding the target market, differentiating from competitors, and maintaining consistency. Overcoming these challenges involves conducting thorough market research to understand customer needs and preferences, clearly defining the brand's unique value proposition, and ensuring consistent communication of the brand's values and benefits across all marketing channels.
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When a company defines their brand positioning strategy, it's important to be mindful of the overlap between what consumers want, what the brand does best, and what competitors do. The winning zone is where the brand's unique value that separates it from the competition aligns with what customers want. This is where new brands should be positioned. (Slide 8)
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