Question
Common reasons for product failure include not meeting customer needs better than the alternatives available, lack of product-market fit, and failure to create significant customer value. Achieving product-market fit, which means building a product that creates significant customer value and meets needs better than every alternative, is key to avoiding product failure.
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Most products fail because they don't meet customer needs better than the alternatives available. Therefore, achieving product-market fit is the key to creating a successful product. product-market fit means building a product that creates significant customer value and meets needs better than every alternative. The Product Market Pyramid is an actionable framework to achieve such product-market fit.
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