Question
A complete brand image is made up of several components. These include the brand name, logo, tagline, brand voice, brand personality, brand positioning, and brand promise. It also includes the visual elements that represent the brand such as color scheme, typography, and imagery. Additionally, the customer's perception and experience with the brand also form a crucial part of the brand image. All these components work together to create a cohesive and consistent brand image that resonates with the target audience.
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This brand management resource consists of exploratory tools to deconstruct what makes a good brand, how to sustain it, improve it, and put it all together to ensure a healthy brand image with a strong consumer perception. These tools help explain how the household brands we love have become so integrated into our psyche. We in turn boil these subconscious feelings down into a single adjective. But for the company, brand management consists of hundreds of smaller components that all add up to form a complete brand image.
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