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Active data and passive data differ in their collection methods and the insights they provide. Active data is collected directly and intentionally, often through operations-related activities in growing companies. It provides real-time, actionable insights that can drive immediate business decisions. On the other hand, passive data is collected indirectly and without explicit action from the subject. It often provides a broader picture, but may not offer immediate actionable insights. In the context of growing companies, focusing solely on active data (operational data) may not provide a complete understanding of the 'Jobs to be Done', thus potentially limiting growth opportunities.
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Active Data vs. Passive data: Growing companies often begin to generate operations-related data (operational data) instead of Jobs to be Done, which doesn't offer the whole picture. Surface growth: Companies focus energies on driving growth by selling more products to existing customers instead of focusing on how to solve the core job of the product better. Conforming data: managers focus on generating data that conforms to their preexisting business models. Conforming restricts data from showing what you need to see and instead shows what is comforting to believe.
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