Question
Motivation 1.0, as described in Daniel Pink's book 'Drive', is the basic drive to survive. It's the most primitive form of motivation that is driven by basic needs such as food, shelter, and safety. On the other hand, Motivation 2.0 is based on external rewards and punishments for work done. It views workers as parts in a complicated machine, needing rewards and punishments to perform routine, algorithmic tasks. This form of motivation is often seen in traditional business settings where employees are motivated by bonuses, promotions, or the threat of job loss. However, neither Motivation 1.0 nor Motivation 2.0 are effective for the kinds of work called for in the twenty-first century economy, which increasingly depends on creative, heuristic work.
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Over the past few decades behavioral scientists have uncovered new insights into human motivation—insights that the business world has yet to discover. Motivation 1.0 was the drive to survive; Motivation 2.0 was based on external rewards and punishments for work done. It was an operating system that saw workers as parts in a complicated machine, needing rewards and punishments to perform routine, algorithmic tasks. Today's economies depend more and more on creative, heuristic work. Neither Motivation 1.0 nor Motivation 2.0 can explain the success of Wikipedia; nor are they effective for the kinds of work called for in the twenty-first century economy. The enthusiasm and creativity that are increasingly needed in the modern workplace are actually dampened by the external rewards-and-punishments approach of traditional business. For artists, scientists, students, in fact everyone, intrinsic motivation—the drive to do something because it is interesting and absorbing—is essential for crea...
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