Question
The book 'Playing to Win: How Strategy Really Works' by A.G. Lafley does not explicitly list the five core capabilities that Procter & Gamble leverages. However, it suggests that these capabilities could include aspects like branding and marketing, channel relationships and distribution networks, or industrial design and manufacturing. These capabilities are crucial for executing a successful strategy and are considered in P&G's strategy-setting exercises.
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The capabilities that your firm will need to execute a successful strategy naturally flow from your choices about where to play and how to win there. Examples of these capabilities include branding and marketing, channel relationships and distribution networks, or industrial design and manufacturing. As a new strategy is launched, laying out a plan to develop or acquire the capabilities required is paramount. Lafley outlines the five core capabilities that P&G leverages. These all come into play in some fashion throughout P&G's strategy-setting exercises.
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