Download and customize hundreds of business templates for free
OR
The five fundamental psychological concepts in design are: 1) Affordances, which are the possible actions a user can take; 2) Signifiers, which guide the user towards these actions; 3) Constraints, which limit the actions that can be taken; 4) Mappings, which relate actions to their effects; and 5) Feedback, which informs the user about the result of an action.
Asked on the following book summary:
How do designers improve their products to work around flaws in human logic? In The Design of Everyday Things, Don Norman teaches the top frameworks b...
Go to dashboard to download stunning templates
Download
Question was asked on:
Two of the most important features of good design are discoverability and understanding. Discoverability: Is it possible to figure out what actions are possible and how to perform them? Understanding: What does it all mean? How is the product supposed to be used? What do all the different controls and settings mean? Discoverability comprises five fundamental psychological concepts: 1) Affordances (a chair affords support, so in turn it affords the ability to sit); 2) Signifiers (a flat panel on a door signifies one should push); 3) Constraints (imposed limitations on design that can come in four types: physical; cultural; semantic; and logical); 4) Mappings (ordered switches on the wall might specify which switch is for which light); 5) Feedback (the communicating of an action). "Today, I realize that design presents a fascinating interplay of technology and psychology, that the designers must understand both. Engineers still tend to believe in logic. … 'Why are people having problems...
Questions and answers
Ask another question
Avoid negative ROI and tunnel vision with the design-thinking framework to create products that are equitable, enjoyable, usable, and most importantly, useful. In this collection, we’ll share the top design-thinking tools, from user empathy maps, to user journey maps, the rose, bud thorn framework, system usability scales, feedback grids, and many more.
Do you have any business or creative ideas that need to be validated? Inspired by Google Ventures, this Design Sprint presentation guides through a five-day process that can compress months of decision-making and testing into just one week. Use the tools from this deck to turn ideas into testable hypotheses.
Find where you shine in the competitive landscape of your market and build products that set you apart. Use this presentation to craft or improve upon your product strategy, communicate the vision, and organize cross-functional collaborations that allow everyone to work toward a common goal.
As a leader, you wouldn’t make a decision without evidence. To gather and share data, use our AB Testing template, so your sales and conversions skyrocket fast.