What are the four components to creating a competitor's response profile as mentioned in 'Competitive Strategy: Techniques for Analyzing Industries and Competitors'?

A small business can use the concept of a competitor's response profile to out-perform its competitors by understanding their strategic goals, moves, and potential responses. This involves creating a profile based on four components: the competitor's current strategy, capabilities, future goals, and assumptions. By analyzing these components, the small business can anticipate the competitor's offensive moves and defensive capabilities, and formulate its own strategy accordingly. This can help the small business to exploit the competitor's weaknesses, counter their strengths, and ultimately gain a competitive advantage.

The most innovative ideas presented in the book 'Competitive Strategy: Techniques for Analyzing Industries and Competitors' by Michael Porter include the concept of the Five Forces Framework, the Value Chain Analysis, and the Four Corners Analysis. The Five Forces Framework helps businesses understand the competitive forces in their industry and how these forces influence profitability. The Value Chain Analysis provides a detailed view of a company's operations and helps identify areas where value can be added. The Four Corners Analysis is a tool for predicting a competitor's strategy by understanding their drivers, current strategy, capabilities, and future goals.