What are the implications of a product's market share on its comp

A product's market share has significant implications on its competitiveness. A higher market share often indicates a strong competitive position, as it means the product is preferred by a larger portion of consumers compared to competitors. It can also lead to economies of scale, allowing the company to lower costs and potentially offer lower prices, further enhancing competitiveness. However, a high market share doesn't always guarantee competitiveness if the product doesn't meet customer needs or if the market is highly volatile.

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The table on the left provides more quantitative context to back up the matrix and assess the four product lines along with market growth, total market share and relative market share. While total market share compares the product against top competitors, relative market share compares the product to the industry leader. (Slide 8)

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What are the potential risks of not comparing a product to the industry leader?

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Not comparing a product to the industry leader can lead to a lack of understanding of the market dynamics and the competitive landscape. It can result in missed opportunities for improvement and innovation, and can also lead to a failure in identifying threats and challenges. This can ultimately impact the product's market position and profitability.

How can the assessment of market growth and market share contribute to the understanding of an organization’s current capabilities?

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The assessment of market growth and market share can provide valuable insights into an organization's current capabilities. Market growth can indicate the potential for expansion and profitability, while market share can reflect the organization's competitive position within the industry. By comparing the product against top competitors (total market share) and the industry leader (relative market share), an organization can gauge its strengths and weaknesses, and strategize accordingly.

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What are the implications of a product's market share on its competitiveness?

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