Focusing on the masses, like Brown Cows, often leads to generic products or services that may not stand out in the market. On the other hand, focusing on being remarkable, like Purple Cows, involves creating unique, innovative products or services that are likely to be shared and talked about, especially by early adopters or 'sneezers'. This can lead to a more effective spread of the product or service, acting like an 'idea virus'.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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