The implications of the Harvard Business Review's 2017 survey on the use of customer data suggest that many businesses are not fully utilizing customer data to enhance their services and products. Only 40% of respondents reported using or planning to use customer data for personalized and anticipatory customer service, sales, and product development. This indicates a potential competitive advantage for businesses that do leverage customer data effectively, as they can better align their product roadmaps and communicate key benefits to stakeholders.
If you’re a product manager, project manager, or executive — you need to have a pulse on where your...
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