The rise in Facebook's average CPM (Cost Per Mille) implies that businesses have to spend more to reach the same number of people as before. This could potentially affect their advertising budgets and overall marketing strategies. Smaller businesses with limited budgets might find it particularly challenging. However, it also indicates that the platform is becoming more competitive, which could be a sign of its effectiveness in reaching audiences.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
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