TikTok's lower ad revenue per user implies that it is not monetizing its user base as effectively as other social media platforms like Facebook, Instagram, YouTube, and Twitter. This could be due to a variety of factors, including the platform's younger demographic, shorter content format, and different advertising strategies. However, it also suggests that there is significant room for growth in TikTok's advertising business. If TikTok can increase its ad revenue per user, it could significantly increase its overall revenue.
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