A commodity is a basic good used in commerce that is interchangeable with other goods of the same type. Commodities are most often used as inputs in the production of other goods or services. An experience, on the other hand, is an event or occurrence that leaves an impression on someone. In the context of the Experience Economy, an experience is a distinct economic offering that is as different from services as services are from goods. It involves staging memorable events for customers, and the memory itself becomes the product.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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