The key elements of a compelling value proposition are that it should be valuable to customers, differentiated from alternatives, and substantiated as credible. It should canvas the customer value that your product or feature provides to maximize product potential. Also, it should compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.
Make the most out of your brand, product, or new feature in addition to its inherent merit. A convin...
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