The key elements that make a business 'remarkable' according to the Purple Cow approach are being different, exciting, and standing out in an overcrowded marketplace. This approach emphasizes the importance of being unique and not just following the traditional marketing strategies. It encourages businesses to strive for being a 'Purple Cow' - something that is exciting and remarkable, rather than being a 'Brown Cow' - something that is boring and typical.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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