What are the key elements to consider when looking beyond the printed page of a financial statement?

Some common misconceptions about financial statements include the belief that they tell the entire story about a company's financial health, that they are straightforward and easy to understand, and that they do not require interpretation or analysis. In reality, financial statements are complex documents that require a deep understanding of accounting methods and financial reporting. They often require interpretation and analysis to decipher the true financial position of a company.

Financial intelligence significantly influences strategic planning by providing the necessary financial knowledge and confidence for everyday work. It allows executives to decipher accounting methods and financial reporting, enabling them to look beyond what is on the printed page and make decisions that will affect the bottom line.