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The key elements to consider when plotting a value migration chart include the stages of the product lifecycle (introduction, mass adoption, maturation or decline), the changes in buyer's values over time, and the market entry strategy. It's important to note that results aren't guaranteed and these exercises are used as a guide.
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Because buyer's values change over time, value migration charts plot value changes of a typical product lifecycle from introduction to mass adoption to maturation or decline. While results aren't guaranteed, it's good to use these exercises and preparations to guide your market entry strategy. (Slide 4)
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Is your business eyeing a new market? Use our Market Entry Strategy presentation template to discover if an expansion investment is worth it. Whether...
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