Question
When choosing a benchmark, consider factors such as relevance to your business goals, comparability to your business, and the benchmark's ability to provide actionable insights. It's also important to ensure that the benchmark is measurable and that data is readily available for comparison. Lastly, consider if the benchmark is widely recognized and respected in your industry.
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Benchmarking is more than just identifying gaps in performance and strategies to stay competitive. More importantly, it is not just a "one-time deal" – procedures are continuously examined and analyzed to deliver improved performances. So use benchmarking to seek out the best possible implementation at different stages of your business.
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