The key features of a Balanced Scorecard include its ability to provide a clear prescription as to what companies should measure in order to 'balance' the financial perspective. It includes four different perspectives: Financial, Customer, Internal Process, and Learning & Growth. Each of these perspectives provides a balanced view of the performance of the organization. It also includes strategic objectives, measures or key performance indicators, targets, and initiatives.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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