Question

What are the key insights from "Good Strategy, Bad Strategy" that can be applied to a startup?

The key insights from "Good Strategy, Bad Strategy" that can be applied to a startup include the importance of simplifying and focusing processes, taking focused action, and waiting for the perfect opportunity to drive growth. Startups should also avoid bad strategy pitfalls such as fluff, failure to face the challenge, over-specification of goals, and designating goals as strategy.

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Jobs made (necessary) cuts across the board, simplifying and focusing the company's processes. Jobs took 'focused action'—something that is all too rare in business, writes Rumelt. He first steadied the ship and then stood poised and waited for the perfect opportunity to explode the company into life again.

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