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The key lessons from "Made to Stick" that can be applied to non-profit organizations include the importance of creating a compelling, memorable message that clearly communicates the organization's mission and impact. This can be achieved by making the message simple, unexpected, concrete, credible, emotional, and by telling a story. For example, instead of just asking for donations, non-profits can tell a story about how the donations will be used and the impact they will have. This makes the message more "sticky" and likely to be remembered and acted upon.
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The Nature Conservatory is a non-profit organization that raises money to protect vulnerable environments. In 2002, it began facing a challenge of how to make donors really understand what their money was going to and feel compelled to give. Their previous approach – "bucks and acres" – literally allowed donors to purchase acres of land outright, and therefore guarantee its preservation. As the Nature Conservatory struggled to protect more land, they realized that they couldn't buy it all and instead needed to fund certain protections against it. This was much less tangible for donors.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are ...
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