What are the key lessons from the book 'Ego Is the Enemy' that can be applied in today's business environment?

Ego" is a term used in psychology to describe the part of the mind that mediates between the conscious and the unconscious and is responsible for reality testing and a sense of personal identity. In a more general context, it often refers to a person's sense of self-esteem or self-importance. A person with a large ego often believes they are better or more important than others. This can lead to a self-centered perspective, where they believe everything revolves around them, as described in the book "Ego Is the Enemy". This can distort perceptions of success and failure, as the ego's subjective nature can lead to blaming others for failures and taking undue credit for successes.

In the book "Ego Is the Enemy", "Dead time" and "Alive time" are concepts used to describe how one utilizes their time. "Dead time" is characterized by passivity and inactivity, it's when nothing is happening or when someone is waiting for inspiration or something else to get things going. On the other hand, "Alive time" is when someone uses their time productively for learning, planning, or otherwise keeping things moving. The idea is to minimize "Dead time" and maximize "Alive time" to avoid failure and keep progressing.