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The key steps in creating an Arena Map to anticipate business inflection points include:
1. Analyzing the current assumptions for each factor that could potentially influence your business.
2. Identifying potential shifts that could occur in these factors.
3. Determining the future possibilities that could emerge because of these shifts.
4. Recognizing when an Arena is ready for inflection, which is when a change in any of these factors changes a key metric or creates an entirely new category with different key metrics.
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How can you foresee new growth opportunities and take advantage of the next inflection point? Distilled from decades of consulting expertise on innova...
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Create an Arena Map by analyzing what are today's assumptions for each of these factors, what potential shifts could appen, and what are Future Possibilities that could emerge because of these shifts. An Arena is ready for inflection when a change in any of these factors changes a key metric or creates an entirely new category with different key metrics.
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