Question
The key steps in the customer acquisition process are:
1. Segmenting: Identify and understand the target audience.
2. Prospecting: Find potential customers within that segment.
3. Marketing: Get the word out and generate inbound and outbound leads.
4. Sales: Qualify the prospects and convert activated users into customers.
5. Customer Success: Onboard, renew, or upsell services to keep existing customers happy and convert them into loyal, returning customers who refer friends.
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For example, the marketing team gets the word out, procures inbound and outbound leads, and delivers visitors who become qualified leads to the sales team. From there, the sales team qualifies the prospects and converts activated users into customers. The customer success team then onboards, renews, or upsells services to keep existing customers happy and convert them into loyal, returning customers who refer friends.
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