Question
The key steps in the product launch process as outlined in the Product Launch deck are not specified in the provided content. However, generally, the product launch process includes steps such as identifying the target market, defining the value proposition, developing a marketing strategy, creating a sales plan, and preparing for post-launch support. It's important to note that these steps can vary depending on the specific product and market.
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The newly recruited influencers were given the book, called The Places We Return To, and a gift card for a suitcase. "In November 2015, we sold the book with a gift card that was redeemable for a suitcase in February. It was essentially a preorder with a complimentary book," Korey said. The result? In 2016, Away 100,000 sold suitcases. " In our first year, we exceeded $12 million in sales," Rubio said.
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