Question

What are the key takeaways from 'Blue Ocean Shift' that can be actionable for corporations and non-profits?

The key takeaways from 'Blue Ocean Shift' that can be actionable for corporations and non-profits are:

1. Adopting a blue ocean perspective: This involves looking beyond the current competition and market conditions, and envisioning what could be. It's about asking different questions and thinking outside the box.

2. Having practical tools that guide the process: These tools can help translate the blue ocean perspective into a new offering. They can help in identifying new market spaces and creating innovative solutions.

3. Embracing the concept of humanness: This is about inspiring people and building their confidence so that they can drive the process forward. It's about creating a culture where people feel empowered to implement the shift to a blue ocean.

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Adopting a blue ocean perspective: looking to the far horizon, recognizing that different questions have to be asked, and pondering what could be; Having practical tools that guide the process: these will translate a blue ocean perspective into a whole new offering; Embracing the concept of humanness: inspire people and build their confidence, so that they drive the process forward and can successfully implement the shift to a blue ocean.

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