The key takeaways from Chen's Cold Start Theory for entrepreneurs are understanding how to solve the Cold Start Problem, how to scale network effects, and how to manage growth plateaus. The theory is broken down into 5 stages: 1. the cold start problem; 2. the tipping point; 3. escape velocity; 4. hitting the ceiling; 5. the moat. Each stage represents a different phase in the growth of a network effect business.
When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it...
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