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The key takeaways from Crossing the Chasm for start-ups are:
1. Understand the difference between early adopters and the mainstream market. They have different needs and expectations.
2. Winning over innovators and early adopters is crucial as they can influence other potential customers.
3. Feedback from early adopters can help improve the product and make it more appealing to the mainstream market.
Asked on the following book summary:
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
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They are deeply engaged technologists who purchase new innovations for the joy of exploration. Winning them at the beginning is essential because their recommendation carries credibility in the market place. They give excellent product feedback and influence other buyers when convinced. While innovators do not make up a big market, their references are essential to winning visionaries over.
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