What are the key takeaways from "Never Split the Difference" by Chris Voss that can be applied in business negotiations?

'Never Split the Difference' challenges existing paradigms in negotiation by advocating for a more empathetic and understanding approach. Traditional negotiation practices often involve a degree of conflict and competition, with each party trying to get the best deal for themselves. However, Chris Voss suggests that understanding the other party's constraints, hidden desires, or misinformation can lead to more successful outcomes. This approach challenges the notion that negotiations are zero-sum games and introduces the idea that both parties can achieve their goals through cooperation and understanding.

A startup can use the negotiation techniques covered in "Never Split the Difference" to grow by applying these techniques in various aspects of the business. For instance, in business deals, partnerships, and even in employee management. Understanding and empathizing with the other party's constraints or hidden desires can lead to more effective negotiations. Face-to-face meetings can also be more beneficial than days of research as they provide a better understanding of the other party's perspective. These techniques can help a startup to secure better deals, build stronger partnerships, and manage employees more effectively, all of which contribute to the growth of the startup.