Question
1. Prioritize design: Steve Jobs believed in the supremacy of design over engineering. This means that the product's look and feel should dictate its technical aspects, not the other way around.
2. Be involved: Jobs was deeply involved in every aspect of product development. He would inspect products under development daily and suggest changes. This level of involvement can provide a comprehensive understanding of the product and its roadmap.
3. Have a clear vision: Jobs had a clear vision for Apple's strategy and its roadmap for the next three years. Having a clear vision can guide product development and ensure that all efforts align with the company's overall goals.
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In most companies, engineering departments would share specifications, and the designers would be asked to come up with cases. Under Jobs, design dictated engineering. Every day, Jobs would tour the design studio, inspect products under development and suggest changes. This gave him a big-picture view of Apple's strategy and its roadmap for the next three years.
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