Question
The key tools in the design-thinking framework include empathy maps, user personas, problem definition, ideation, prototyping, and testing. Empathy maps and user personas help to understand the user's needs and perspectives. Problem definition involves identifying the user's problems that need to be solved. Ideation is the process of generating a wide range of creative solutions. Prototyping involves creating a simple and inexpensive version of the product to test the solution. Testing involves getting feedback from users and refining the solution based on the feedback.
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Discovering and understanding your ideal customer is one thing. Next you have to define how they interact with your company or product. The travel tech company Airbnb implemented design thinking to take the customer's perspective to improve their product. Its founders learned early on by using their own app that one of the major flaws that kept customers from booking was low quality photos of the locations in question. The company then realized they had to replace user-generated photos with their own high quality images.
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