The Market Attractiveness Framework, while useful, has several limitations. It may not account for all factors that can influence a market's attractiveness, such as political stability, regulatory environment, or technological advancements. It also relies heavily on quantitative data, which may not fully capture qualitative aspects like customer preferences or brand loyalty. Furthermore, it assumes that markets are static and doesn't account for potential changes over time. Lastly, it may not be applicable to all industries or types of businesses.
Use our compilation of commonly used Consulting Frameworks to better structure your analysis and com...
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