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Adopting the Purple Cow approach can have significant long-term effects on a business's market position. It can help the business stand out in an overcrowded marketplace, which can lead to increased visibility and recognition. This can, in turn, lead to increased customer interest and sales. Over time, this can improve the business's market position and make it more competitive. It can also lead to a shift in the business's marketing strategy, as they move away from traditional marketing methods and towards more innovative and remarkable approaches.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.
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