Question
A strategy map for a company like WikiGear Inc. would typically include four main components: Financial, Customer, Internal Process, and Learning and Growth. The Financial perspective outlines the financial objectives and measures of success. The Customer perspective identifies the target customer segments and how to create value for them. The Internal Process perspective focuses on the critical operations that need to be excelled at to deliver the value proposition to the customers. The Learning and Growth perspective emphasizes the capabilities the organization needs to build to execute its internal processes, which includes employee skills, culture, and information systems.
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WikiGear Inc. (WG) is a sportswear and casual apparel manufacturer and seller operating mainly in North America with a focus on hockey, baseball and running. To improve its operations and growth, WG hired a strategy consulting firm to study and provide insights on the company's strategic plans. The consultancy presented a comprehensive strategy map to the senior management team and highlighted two major areas that needed immediate action, namely, structure and communication. Taken together, the strategy map demonstrated both the resilient and adaptive drivers in the company's long-term strategy, which will enable WG to withstand and adapt to the disruptive and ever-changing demands of the marketplace.
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