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The main components of KPI Charts are the key performance indicators (KPIs) themselves, which are quantifiable measures used to evaluate the success of an organization, employee, etc. in meeting objectives for performance. Other components include the raw data that these KPIs are derived from, and the visual elements of the chart such as axes, legends, and the graphical representation of the data (e.g., bars, lines, or pie slices). Additionally, KPI Charts often include filters to view specific subsets of data and may automatically generate premade charts for ease of analysis and reporting.
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After the dropdown values are defined, enter the data in the Raw Data tab. To determine the return on ad spend of a particular platform, these two numbers are most important: the "Total Spent" on your product or service by the customer, or their lifetime value; and the "Acquisition Cost" that was spent by you to acquire that user. The goal is to compare each user's acquisition cost versus their lifetime value across each platform.
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Need better visualizations to analyze and report top KPIs? Use these KPI Charts to input up to a million rows of raw data. Then filter a subset to vie...
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