Question
The main components of the stage-gate development process in product development are the stages and gates. The stages are where the actual work happens - these include activities like idea generation, preliminary screening, business case development, development, testing and validation, and launch. The gates are decision points that occur between each stage. At each gate, the progress and outcomes of the previous stage are evaluated, and a decision is made whether to proceed to the next stage, to recycle the project back to a previous stage for further work, or to terminate the project.
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The stage-gate development process, also referred to as phase-gate development, divides the product development process into different stages. Each stage is separated into decision points that inform the following stage. This slide provides a step-by-step guide that can be used for each new product. For instance, the initial idea for a product is followed by a preliminary screening gate. This gate determines whether or not a product manager wants to move forward with the development process. It's important to conduct market research and competitive analysis here before the project proceeds.
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