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The book 'Innovation and Entrepreneurship' presents several innovative ideas. One of the most surprising is the concept that the best innovations come from understanding the root cause of natural changes in our environment. This idea challenges the common belief that innovation is about creating something entirely new, instead suggesting that it's about adapting to changes. Case studies from companies like McDonald's and Macy's are used to illustrate this point, showing how these companies have innovated by adapting to their environments.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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In , the author provides a series of case studies to demonstrate that the best innovations are those that emanate from understanding the root cause of the changes that naturally occur around us. With case studies from McDonald's to Macy's, Peter Drucker drive home the point that adapting to our environment is one of the best ways to innovate.
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