The objectives, KPIs, targets, initiatives, and campaigns in relation to the four perspectives of the BSC are developed by the leaders of an organization. These are specific to each organization and are based on their unique strategy and goals. The four perspectives of the BSC are financial, customer, internal process, and learning and growth. Each perspective has its own set of objectives, KPIs, targets, initiatives, and campaigns that align with the overall strategy of the organization.
Strategic planning is a crucial aspect of a business’ success. That is why Apple, Volkswagen, UPS, C...
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