What are the potential challenges Disney might have faced in acquiring an edgier company like Marvel and how could they have been addressed?

Disney might have faced several challenges in acquiring Marvel, an edgier company. One potential challenge could be the cultural differences between the two companies. Marvel's brand was edgier and catered to a different demographic than Disney's traditional family-friendly image. This could have led to conflicts in merging the two brands and maintaining brand loyalty among Marvel's fans. Another challenge could be the integration of Marvel's characters and stories into Disney's existing portfolio without diluting their appeal. To address these challenges, Disney could have ensured to preserve Marvel's unique culture and brand identity post-acquisition. They could have also strategically integrated Marvel's characters into their portfolio while maintaining their original appeal.