If a business fails to become a 'Purple Cow', it may struggle to stand out in the market. It might not be able to attract the attention of 'sneezers' or early adopters, which could limit its growth and spread. The business might remain a 'Brown Cow', focusing on the masses but failing to create 'idea viruses' that get people talking and sharing. This could lead to lower sales, slower growth, and potentially, business failure.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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